GRAPHIC DESIGN CASE STUDY
Sport-forward design: social media, apparel, graphic design
Summary
Athletic Performance Solutions is a company specializing in high-performance athletic wear for competitive and professional athletes. I design social media graphics for all digital platforms, paired with matching website hero banners to maintain cohesive brand messaging across channels. My work also includes t-shirt and athletic apparel design, large-format environmental graphics, and AI-driven video creation and editing. In addition, I create detailed schematics and mockups for athletic apparel, supporting both marketing initiatives and product development.
My role
Graphic designer
Tools
Adobe Illustrator, Adobe Photoshop, Kittl, Canva, Kive
What I do
Social media and website banner graphics, Tee shirt design, environmental graphics, AI video creation and editing, athletic apparel design, schematics for athletic apparel
Process for each project
01
Brand Alignment
I start by aligning with Athletic Performance Solution’s brand values, tone, and visual identity. Whether it's for a high-impact campaign or evergreen content, every design is crafted to reflect the brand's commitment to performance, power, and innovation.
03
Design process
From concept to delivery, I create platform-specific social media graphics and matching website banners that are bold, dynamic, and cohesive. I follow APS’s brand guidelines closely, including the use of approved fonts and color palettes, to maintain consistency across all touchpoints.
02
Content focus
Each campaign begins with a clear understanding of the product and promotional goals—whether launching new gear or highlighting athletic features. This helps me tailor visuals that connect with the brand’s athlete-driven audience across all digital platforms.
04
Review
I present 2–3 concepts for client review, refine the selected direction based on feedback, and prepare final files once approved.
Digital banners and social media graphics for Nike SuperRep Cycle 2 shoe
I designed a series of digital banners and social graphics for APS promoting the Nike SuperRep Cycle 2 indoor cycling shoe. The creative direction leaned into close-up product detail — circular macro shots highlighting the shoe's strap, mesh, and cleat construction — paired with dynamic motion blur to convey speed and intensity. Bold red, black, and white kept the layouts consistent with Nike's brand system, while each format (square, vertical, and wide banner) was built to work seamlessly across APS's site and social channels.
Event Tee shirt designs
I designed event tee shirt graphics for the Atlanta Winter Classic and Daytona Winterfest volleyball tournaments. Each design explored multiple colorways , balancing bold typography with sport-specific iconography and event branding. The goal was to create energetic, versatile graphics that captured the competitive spirit of youth volleyball events.
Wrestling singlet design — Czech National Team & Rhino Wrestling Club
I designed and developed wrestling singlets for APS's Nike Grappler Elite line, working across national teams, clubs, high schools, and colleges. For the Czech National Team, I created the Olymp Czechia Wrestling Singlet, incorporating elements of the team's existing branding into a bold, competition-ready design. For Rhino Wrestling Club, I developed a full singlet program from the ground up — including a custom rhino mascot logo and multiple colorway and pattern variations (solid, striped, and damask-textured designs in the club's red and blue). Each project included concept design and detailed production schematics, specifying exact colors, materials, and construction for manufacturing.
Social media graphics and banners
I developed a wide range of social media graphics for APS across wrestling, volleyball, boxing, cheer, and weightlifting. Each campaign was designed to elevate key product stories—whether highlighting new Nike footwear, showcasing athlete partnerships, or promoting seasonal drops and sales. I created dynamic layouts, color treatments, and sport-specific visual systems that worked cohesively across Instagram, Facebook, and web placements. My work included building complete asset suites for multi-post campaigns, athlete features, product highlights, and promotional graphics, ensuring strong brand consistency and high visual impact across every digital touchpoint.
